Wednesday, March 12, 2014

A Heartfelt 'Thank You' to our BLC Customers

I sort of love that my car is sporting the BLC logo as of yesterday. I'm still dreaming of personalized license plates that read, 'MMB4BLC.' Maybe next year...

I spend a fair amount of time on this blog ranting complaining mentioning how sometimes we struggle with customer demands, Josh's hectic work schedule, ridiculous weather, etc...but...NO MORE.

We love our life. We are thankful for our livelihood (which just so happens to be the small business Josh started at the age of 12...I for one am thankful that this is the business venture that succeeded and his previous endeavors failed, ie: catching and selling snakes to the neighbors, writing and illustrating 'books' and selling them to family and friends). And most importantly, we are thankful for the people we get to serve by providing EXCELLENT lawn care services.

A few days ago, we sent out the following letter to all our BLC customer's. I thought I'd share it to make sure that Josh is getting his fair share of airtime on the blog. Trying to keep the DIY to BLC ratio in check. :)


Dear (Customer Name),                                                

Boersma Lawn is gearing up for another year of providing you with the very best lawn care service in Central Iowa. We've recertified our applicator, calibrated our irrigation/backflow devices and purchased more aerating, spraying, and fertilizing equipment. I am also excited to announce we've hired our first year-round, full-time employee. Boersma Lawn Care has many goals for the upcoming season and we’re looking to our excellent customers for help.

For the past 13 seasons, Boersma Lawn Care has built its reputation by running a quality, ethical lawn care company, during an extremely tough economy (not to mention flooding and drought). We have some of the most loyal customers in the business (we still service the lawn of the first customer I had as a 12-year-old!) and greatly value all referrals. As we look toward continuing to grow, we want to assure you that our values and commitment to providing the best quality lawn care services will always remain the same.

As an incentive to pass our name along, we’d like to offer ONE FREE CHEMICAL APPLICATION for every successful chemical-customer referral you give BLC. Just email boersmaenterprises@gmail.com with the referral information and we will apply the discount to your next billing statement. It’s a small way we would like to show our appreciation.

We want to sincerely THANK YOU for your business. Your generous support of this small, locally-owned company is what provides for my wife and I…and we couldn't be more grateful. We hope you've had an excellent experience with Boersma Lawn Care and can trust us with the referrals of your neighbors, family, and friends in the future.

Sincerely,

Josh Boersma
Owner/Operator
Boersma Lawn Care


***If you haven't 'liked' Boersma Lawn Care's Facebook page yet...YOU SHOULD! We're working this spring to offer more drawings, giveaways, incentives, and discounted chemical prices...CHECK IT OUT***

No comments:

Post a Comment